Playing it a little bit unsafe
Ever look back and wish you’d spoken up? I remember times when it may or may not have helped. It would, however, have been good for me. You tend to take on some shame when you hide. It’s the opposite of empowering.
You see this in business disruption. Things are ticking over pretty well but you know it’s changing out there. An alternative product might make sense. Trouble is, you don’t want to mess up a good situation. You hang on to your current offering for fear of cannibalising your success.