RSSTwitterFacebookLinkedInYouTube

Subscribe on iTunes

Access special deals here


Buy Online Now!

Choose your favourite digital supplier and buy your copy of RECHARGE
by Alan Hargreaves



Click here for more information and to download a FREE sample chapter!

Contact Me

I will answer any business question.  Click here to send me your query.

Planning your next conference?

Looking for an interesting speaker with real world knowledge?

Find out more on how to Recharge your conference by clicking here

How to grow any business

More from Recharge on Air »

Search

Alan's Bookshelf

Entries in neuroscience (1)

Friday
Apr272012

Iconoclast


4 out of 5 stars.

by Gregory Berns, Harvard Business Press, 2010, 250pp, RRP$29.99

According to author Gregory Berns, an iconoclast is a person who does something that others say can’t be done.

So you want to be an iconoclast? This book won’t tell you exactly how to become one, but it will point you in the right direction.

Berns is a professor of neuroeconomics, which is a sub-discipline at the leading edge of neuroscience.

In turn, neuroscience looks at the chemical crossfire behind our brain’s decision-making. It’s all about dopamine, neurons and the pre-frontal cortex.

It’s a field of study fruitful in providing new insights for behavioural analysis.

Despite all that, it’s a pretty readable book.

Click to read more ...