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Entries in Tim Harford (1)

Friday
Jun032011

Adapt: Why success always starts with failure

3.5 out of 5 stars

Tim Harford, Little Brown, $17.82

Failure is a fashionable topic. No less than the Harvard Business Review recently devoted an entire edition to the issue.

It’s hardly a new idea. Most product launches fail initially, but if the process is handled effectively, it can lead to success.

It is still argued that the introduction of “new” Coke wasn’t a failure. The problem was addressed and in the end Coca Cola market share was lifted.

Harford says failure is endemic in modern business and society, not because people are more prone to failure, but simply because everything is more complex.

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