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by Alan Hargreaves



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Tuesday
Sep262017

The simplest growth strategy

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My feet are abnormal. They’re flat, wide, and aging. I use orthotics to ease the pain. Shoe shopping is difficult but I’ve narrowed my choice of stores to Athlete’s Foot and Skechers. There may be others but these two have what I want.  

What’s more, they're international. If I forget to pack my ideal shoes, I can buy them in most countries. My needs can’t be that abnormal because both chains are global successes. There are 1,700 Skechers in 160 countries. The equivalent numbers for Athlete’s Foot are 483 across 27 nations.

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