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Entries in SSian Beilock (1)


Choke: Using the secrets of your brain to succeed when it matters most

3.5 out of 5 stars.

Sian Beilock, Melbourne University Press, 2011

What a boon the MRI has been to psycho-social research. Neuroscience has grabbed brain imaging by the throat over the last two decades. The result has been a plethora of books explaining why we do what we do.

Choke is such a book. Like others in the genre, it is pretty much a corroborative exercise. A lot of research simply states the obvious like, for example, we can freeze under stress.

What Choke does is give us the science about why we freeze. It provides a platform for formulating ideas for behavior modification.

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