Setting realistic goals
How fast can you grow?
Posting impressive growth in a new startup shouldn’t be that hard. If you’ve got any traction at all, you’ll be building on low base figures.
You see it in those lists of “this year’s fastest growing companies”. In percentage terms the growth is spectacular, be it revenues, customer numbers, or some other metric. After all, if you started with one customer and now you have three, that’s a 200% increase.
That’s not to say that rapid growth is not a good thing, it’s just that it’s almost a given in the early stages of business life.
It’s also not a great indicator of sustainability.