Planet of the Apps

Old ideas for managing new technology.

Your business is ticking along nicely. Out of left field a low-cost start-up zooms into your market and starts picking off customers. They’re small, so they can cherry-pick. Their cost base is low and they undercut you. They sell via an app that’s soooo easy to use and they outsource delivery to a logistics firm that gets the product to the customer quicker than you can.

Welcome to the digital challenge.

It is hard to think of an industry where this isn’t happening. For many managers it’s overwhelming. Wherever they look, everyone is talking digital delivery on mobile devices. The sheer breadth and scale of new technology can be threatening. It’s constantly changing. How do you cope?

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