Buying a franchise? Ask the real questions

The real questions revolve around one issue: how much money can you make?

Yes, it is nice to be your own boss; and yes, it is good to work with an established brand; and yes, there are a bunch of other things that are good about franchising.

What is not good about franchises is when they don’t make any money. Or not enough.

So, when you’ve made the decision that you really want to do this, start drilling down on the serious matter of generating profits.

Creating value is a simple function of profit margin X volume. Look at each individually.

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