An environmental checkup for business
How’s your economic eco-system?
Business is often asked to consider two popular notions: sustainability and the environment. At times – and probably too often – they are simply buzzwords; at other times, they focus on the need for everyone – business included – to take responsibility for the sustainability of the planet.
That’s all well and good but it need not stop at the natural environment. We can learn a lot more from environmental science across the entire spectrum of management practice.
Your business does not operate in a vacuum. It depends on all sorts of stakeholders. Just think of the six basic ones: shareholders, managers, employees, suppliers, customers and the community. Together they make up the ecology of your business. Call them species if you like.
They all depend on each other and have needs which have to be served. Often we focus only on serving the customers. Yet you can’t expect your business eco-system to function optimally if you ignore the others.